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Pacifica Statistica180°The Pacific, one statistic at a time.

Reading no. 2024/043

DigitalExperimental index

Rereads of an email before sending, mean

2.7rereads

Pacific

Mean number of times the author reopens their own draft between finishing the text and clicking send.

The sample mean stands at 2.7 rereads, pulled up by emails with several recipients.

Observation
Emails tracked
340
Highest recorded
9
Share sent unread
18%

Method

Sample of 340 emails drafted over six weeks, one-line replies excluded. Openings shorter than two seconds are not counted. The survey stops at the first send, follow-ups excluded.

Source

No public source. Internal index.

Nature

Experimental index

Internal index. It relies on no public source and describes no identifiable institution or person.

Confidence

Low

See also

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